Any advertising campaign, be it tactical or strategic, defining and redefining goals and objectives, developing strategies, and evaluating advertising results are the processes involved. The process is called Strategic Advertising Planning.
We, at Srishti, execute and interpret the research that enables us to keep a tab on with the market and understand what the consumer perceives/ wants/ needs. Our research wing has access to social and demographic data and direct access to consumers through quantitative and qualitative research. Along with media planners and creative team the Advertising Strategy will be derived and the evaluation is worked out into a detailed advertising plan.